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Market intelligence for international education in Africa.

Our research helps universities, schools, policymakers and investors understand what African students, families and employers want, and why.

Vive Africa Research · 2022Market Sentiment and Study Motivations Report
2022 · SABRE Awards Africa 2023 Certificate of Excellence

Market Sentiment and Study Motivations Report

A first-of-its-kind, Africa-focused annual survey exploring market trends and gauging sentiment in international education. It reveals what motivates students to study abroad, how they choose, and what holds them back.

Developed by a consortium of the University of Sussex, The Student Coach, the British Universities' International Liaison Association (BUILA), RED and Vive Africa. Cited internationally by ICEF Monitor, University World News, The PIE News, Study International, and South Africa's Cape Times.

Coming soon

The State of Transnational Education in Nigeria

A comprehensive market intelligence report exploring the perceptions, attitudes and decision-making factors shaping demand for transnational education in Nigeria. It draws on quantitative insight from students, parents, employers and education stakeholders, and on interviews with industry leaders. The study was developed by Vive Africa with support from the University of Birmingham.

The findings reveal a market where international credentials alone are no longer enough. Stakeholders now expect demonstrable quality, practical skills, employer integration and a clear return on investment.

DemandWhat drives enrolment decisions
TrustWhat builds confidence in providers
ValueAffordability and graduate outcomes
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